“The 21- to 35-year-old beer drinker is increasingly tech-savvy, seeking out the latest gadgets and technology, not just for fun, but in order to stay informed.”

Tim Murphy
Senior Director, Creative Development
Anheuser-Busch, Inc.

Vivid Sky lets advertisers tie their brands into the energy of the game without taking away from the action on the field. 

With the SkyBOX, Advertisers are given the ability to:  

The SkyBOX is designed to communicate a specific brand’s message to an exact fan.  Vivid Sky will monitor a fan’s purchase patterns and in turn be able to drive product advertisement catered to his or her previous purchasing preferences. The SkyBOX will ensure that every advertiser and sponsor reaches their most lucrative fans.  

The SkyBOX offers advertisers and sponsors the ability to re-enter stadiums using an alternative advertising method.  This innovative way of re-inventing the billboard allows advertisers and sponsors to fortify their brands within the stadium.

Technology is continually driving the sports and entertainment experience. The advertising and sponsorship packages that the SkyBOX presents ensure that commitment to the early adopter. Advertisers and sponsors will be able to drive their brands technological perception without dedicating major resources from within their company.

The experiential brand management that the SkyBOX offers is second to none.  The SkyBOX is responsive to the game; as that game winning run comes across the plate, that video replay will be sponsored by a brand that is interested in attaching themselves to that experience.

The SkyBOX will be utilized as a point of sales system for the fan in order to more efficiently order concessions and merchandise. In the future, the SkyBOX will be the advertiser’s only proactive way of delivering their message to the fan. 

Vivid Sky is committed to delivering the team a substantiated return on investment.  Through in-season reporting, the team will be able to monitor user sales that were executed via the SkyBOX.  Advertisers and sponsors will be able to request this information from the team and see their return on investment monetarily.